Axis Communications has officially inaugurated its new office and Axis Experience Centre in Saudi Arabia, marking a significant enhancement of its operations in the region. This strategic move reinforces the company’s commitment to fostering innovation and building relationships within the Middle East.
The grand opening ceremony, held on 16 October, attracted a notable assembly of dignitaries and industry stakeholders, including Peter Lindström, Executive Vice President of Sales & Marketing at Axis Communications, Verena Rathjen, Vice President EMEA, and Petra Menander, the Swedish Ambassador to Saudi Arabia. The event provided an opportunity for networking and showcased live demonstrations of Axis’s cutting-edge technologies, with speeches highlighting the company’s vision and dedication to the region.
In his address, Lindström emphasised the importance of the new centre in Riyadh, stating, “The brand-new center not only signals our commitment to the region but our commitment to bring the experience it offers to our valued customers and partners in Saudi Arabia. With this launch, we are positioned to proudly showcase the potential of Axis solutions in key industries, as well as the value offerings that make Axis the leader in smart surveillance technology around the world.”
The Axis Experience Centre in Riyadh, the second of its kind in the Middle East after the centre in Dubai, spans 252 square metres and is strategically located at Unit 6-8, Home Offices, Al Urubah Road. This state-of-the-art facility serves as a collaborative space for Axis customers, partners, and integrators, providing a comprehensive view of the latest innovations in security technologies. Visitors can engage with hands-on demonstrations of Axis’s network video, audio, and access control solutions, while gaining insights into the current trends shaping the physical security industry.
Rathjen noted, “The Axis Experience Center puts our technology at the fingertips of our customers and stakeholders, enabling a closer look and understanding of how we leverage that technology to deliver results. At the same time, the space brings us closer to our customers, enabling us to learn more about them and refine our offerings to meet their organizational needs.”
The new centre also extends exclusive benefits to Axis partners, allowing them to utilise the venue for client events, access technology specialists for support, and receive assistance in designing comprehensive security and surveillance solutions tailored to their specific business requirements.
A key focus of the Axis Experience Centre is its emphasis on innovation in critical infrastructure and related sectors. Recognising the importance of reliable critical infrastructure and industries such as energy and oil and gas, Axis offers a diverse range of products and systems aimed at enhancing operational efficiency and safety. By providing operators with increased awareness and insights, Axis empowers them to improve productivity, strengthen health and safety protocols, and bolster security against various threats.
The establishment of the Axis Experience Centre signifies a pivotal development for the company’s presence in the Middle East, a region that continues to thrive and play a critical role in the global economy. The centre will facilitate the building of new partnerships and the strengthening of existing ones, all while supporting the socioeconomic growth and prosperity of the Kingdom of Saudi Arabia.
Menander concluded, “As one of Sweden’s most successful brands, Axis Communications embodies the qualities of respect, refinement, and reliability that Saudi Arabia and other nations in the region value. Through multinational collaboration and a shared desire to create a safer, smarter, and more sustainable future, we can lead the charge in effective transformation and set new standards in the global security industry.”
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